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Cointreau Liqueur Print Ad from Esquire Magazine in 1934

Cointreau Liqueur Print Ad from Esquire Magazine in 1934
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Cointreau Liqueur Print Ad from Esquire Magazine, 1934
Cointreau Liqueur Print Ad from Esquire Magazine, 1934, 12-December

Cointreau

World’s largest selling Liqueur

“SIDE-CAR'”

You simply can’t make it without Cointreau

At Nice, on the Riviera, at Biarritz, St. Moritz, the Ritz bar (Paris & New York) at the Savoy in London, wherever cocktail sophisticates hover—SIDE-CAR is the smart favorite. Only one way to make it: Cointreau 1/3, Cognac (preferably Remy-Martin) 1/3, Lemon Juice 1/3, Ice—Shake—Serve—and “so on far into the night”.

THE FINALE

to a Perfect Dinner is always Cointreau

Over glasses of Cointreau flowers the wit of ambassador and dilettante, in many tongues, many brilliant scenes, many capitals. Cointreau after dinner is the bridge between food and conversation, a climax in finesse in the succession of food and drink. There is only one Cointreau und it is the world’s first-choice liqueur.

Insist on genuine Cointreau—ask for the bottle —examine the label. It is worth making sure.

Sole U.S. Distributors: Browne Vintners Co., Inc., New York—San Francisco

Cointreau Liqueur

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books