All Christian Brothers American Brandy ads (with images and texts from the printed ads) from Esquire Magazine in 1984.
You’d always wanted a boy
Your wife didn’t get the message.
Your daughter was the smartest kid in sixth grade, but you had no one to play catch with.
You took her to the big game, she brought her homework.
While the other guys had a kid on the team, you had a daughter in the library
When she sold her first novel, she bought you season tickets for life.
You poured your wife a Christian Brothers.
Cheers.
You and Ralph had been planning this trip all summer long.
He found the perfect spot. And left you to set up camp.
The fishing started out great. Until Ralph knocked the bait overboard.
You volunteered to do the cooking. Ralph helped you out with the eating.
After dinner you shared stories and drinks.
A Christian Brothers on the rocks for you.
A bowl of water on the ground for Ralph.
Cheers.
It was your birthday
No one at work remembered.
You stopped by Kelly’s Place.
None of the boys were there.
You headed home for a birthday dinner.
When you got there, no one was around.
You poured a Christian Brothers and wished yourself a happy birthday
The lights came on, and twenty-five people shouted,
“Cheers!”
Every Holiday it’s the same old thing. Love. Gifts. Family.
Cheers.