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Calvert Extra Whiskey Ad from Sports Illustrated in 1977

Calvert Extra Whiskey Ad from Sports Illustrated in 1977
Magazine Ads

All Calvert Extra Whiskey Ads (with images and texts from the printed ads) from Sports Illustrated in 1977.

Calvert Extra Whiskey Ad from Sports Illustrated 1977
Calvert Extra Whiskey Ad from Sports Illustrated 1977-04-04

Soft Drinks for Adults

Soft Whiskey goes great in orange juice. Or in grapefruit juice (it we can invent them, so can you’)

And how about Soft Whiskey and pineapple juice?

It’s time you tried whiskey with something besides rocks and bubbles. Remember, though: Soft drinks for adults always start with The Soft Whiskey. Calvert Extra.

American Whiskey – A Blend • 80 Proof • 1976 Calvert Dist. Co., Louisville, KY.

Calvert Extra Whiskey Ad from Sports Illustrated 1977
Calvert Extra Whiskey Ad from Sports Illustrated 1977-10-31

Soft Drinks for Adults

The Soft Sunrise: Calvert Extra and the orange freshness of Sunrise Mix. Or try a Soft Margarita. Or a Soft Daiquiri. For fun from south of the border, just mix, shake, enjoy!

The Soft Pina: Calvert Extra and Pina Colada Mix. Bottom; the Soft Collins. Other coolers: the Soft Sour the Soft Gimlet, and (for a tang of pineapple) Soft Whiskey and Mai Tai Mix.

It’s time you tried whiskey with something besides rocks and bubbles Try Calvert f Extra with Party Tyme* Cocktail Mixes: eight exotic flavors made with freeze-dried natural fruit juices, for a great drink every time!

The Soft Whiskey Calvert Extra

Goes great with Party Tyme Cocktail Mixes.

American Whiskey – A Blend • 80 Proof • 1976 Calvert Dist. Co., Louisville, KY.

Calvert Extra Whiskey Ad from Sports Illustrated 1977
Calvert Extra Whiskey Ad from Sports Illustrated 1977-12-19

Soft Whiskey gives them something extra. Inside…

and out.

The extra on the outside Is a swing-open panel showing 8 super drinks they can serve. Soft Whiskey for the holidays: just a little extra thoughtfulness from you!

American Whiskey – A Blend • 80 Proof • 1977 Calvert Dist. Co., Louisville, KY.

Gift package available in most states.

Calvert Extra Whiskey

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About The Blog

The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books