All Calvert Extra Whiskey Ads (with images and texts from the printed ads) from Sports Illustrated in 1973.
You’re looking at all the soft whiskies in the world crowded into one picture.
Back in 1963 we introduced America to something new. Soft whiskey.
In all this time no one has come close to matching that one-of-a-kind taste.
They may be trying, of course. But that means spending years in doing experiments by the thousands. And spending dollars by the millions.
Even then there’s no guarantee of success.
If you want a soft whiskey you have a choice. Calvert Extra.
Calvert Extra. The Soft Whiskey.
American Whiskey • A Blend • 86 Proof • 1972 Calvert Dist. Co., Louisville, KY.
