All Calvert Extra Whiskey Ads (with images and texts from the printed ads) from Sports Illustrated in 1972.
Why after 9 years, don’t you have a choice of soft tasting whiskies?
In 1963 we introduced the American public to something new. A soft tasting whiskey.
They liked what they tasted. And now, some 200 million bottles later, they still like what they taste. And still nobody else has come close to duplicating the soft appeal of Calvert Extra.
They may be trying, of course. But that means spending years in doing experiments by the thousands. And that means spending dollars by the millions.
That’s their problem. You don’t have any problem. If you want to drink softly, you have only one choice. 86 proof Calvert Extra.
CALVERT EXTRA. THE SOFT WHISKEY.
Blended Whiskey • 86 Proof • 65% Grain Neutral Spirits • 1972 Calvert Dist. Co., Louisville, KY.
Why doesn’t somebody else make a whiskey taste soft? It’s a free country
It took us many years and thousands of tests to come up with a soft tasting whiskey. To do it we had to break a lot of traditions.
We think you’ll find the end result — a whiskey even soft enough to drink straight up — was well worth it.
If somebody else wants to make a whiskey that tastes as soft as Calvert Extra, they’ll have to do it the way we did. The hard way.
CALVERT EXTRA. THE SOFT WHISKEY
Blended Whiskey • 86 Proof • 65% Grain Neutral Spirits • 1972 Calvert Dist. Co., Louisville, KY.
It must be hard to make a whiskey taste soft. Nobody else does.
Plenty of distillers tried to match that one-of-a-kind soft taste of Calvert Extra. Because sipping this soft tasting whiskey is a very popular American pastime.
They have their work cut out. They’ll have to try, as we did, endless variations in distilling formulas.
This can take years. And dollars. By the million. Even then, if they don’t know what we know about making Soft Whiskey, they don’t stand a chance.
But forget about how hard 86 proof Calvert Extra is to make. Just think of how soft it is to taste.
CALVERT EXTRA. THE SOFT WHISKEY
Blended Whiskey • 86 Proof • 65% Grain Neutral Spirits • 1972 Calvert Dist. Co., Louisville, KY.
Soft Whiskey belongs to the most exclusive club in the world. It has a membership of one.
Calvert Extra. The Soft Whiskey.
American Whiskey • A Blend • 86 Proof • 1972 Calvert Dist. Co., Louisville, KY.
You’re looking at all the soft whiskies in the world crowded into one photograph.
Back in 1963 we introduced America to something new. Soft whiskey.
In all this time no one has come close to matching that one-of-a-kind taste.
They may be trying, of course. But that means spending years in doing experiments by the thousands. And spending dollars by the millions.
Even then there’s no guarantee of success.
If you want a soft whiskey you have a choice. Calvert Extra.
Calvert Extra. The Soft Whiskey.
American Whiskey • A Blend • 86 Proof • 1972 Calvert Dist. Co., Louisville, KY.
Quit wondering what Tom wants, what size Dick wears, or if Harry likes stripes.
Give something everybody likes, nobody returns, and somebody’s already wrapped for you.
This timely hint comes from Calvert Extra. The Soft Whiskey.
American Whiskey • A Blend • 86 Proof • 1972 Calvert Dist. Co., Louisville, KY.