All Calvert Extra Whiskey Ads (with images and texts from the printed ads) from Sports Illustrated in 1971.
When the going gets hard, the whiskey should be soft.
Calvert Extra.
The Soft Whiskey.
Blended Whiskey • 86 Proof • 65% Grain Neutral Spirits • 1971 Calvert Dist. Co., Louisville, KY.
When the going gets hard, the whiskey should be soft.
Calvert Extra. The Soft Whiskey.
Blended Whiskey • 86 Proof • 65% Grain Neutral Spirits • 1971 Calvert Dist. Co., Louisville, KY.
When the going gets hard, the whiskey should be soft.
Calvert Extra. The Soft Whiskey.
Blended Whiskey • 86 Proof • 65% Grain Neutral Spirits • 1971 Calvert Dist. Co., Louisville, KY.
Soft Whiskey a la mode.
The hardest thing about it is the rocks.
Blended Whiskey • 86 Proof • 65% Grain Neutral Spirits • 1971 Calvert Dist. Co., Louisville, KY.
Anybody can make a hard liquor.
A soft whiskey is something else.
The difference between hard liquor and soft whiskey is more than just a matter of taste.
What makes Calvert Extra soft is the way it is distilled and blended.
It’s produced like no other 86 proof American whiskey is produced.
So while soft whiskey has a unique taste, it is also as smooth and mellow as the best imported Scotch and Canadian.
It look us many years and thousands of experiments to develop the unique taste of soft whiskey.
It wasn’t easy.
But we think you’ll agree it was worth it.
Calvert Extra. The Soft Whiskey
Blended Whiskey • 86 Proof • 65% Grain Neutral Spirits • 1971 Calvert Dist. Co., Louisville, KY.
When it’s hard to decide, try the soft approach.
Your only decision will be which size to buy. All gift wrapped at no extra cost.
Calvert Extra. The Soft Whiskey
Blended Whiskey • 86 Proof • 65% Grain Neutral Spirits • 1971 Calvert Dist. Co., Louisville, KY.