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Magazine Ads

Bourbon Supreme Ad from Sports Illustrated in 1961-1962

Bourbon Supreme Ad from Sports Illustrated in 1961-1962
Magazine Ads

All Bourbon Supreme Ads (with images and texts from the printed ads) from Sports Illustrated in 1961-1962.

Bourbon Supreme Ad from Sports Illustrated 1961
Bourbon Supreme Ad from Sports Illustrated 1961-03-06

from the great American Heritage

Discover, with pleasure

Bourbon Supreme

“The Bourbon That Named Itself”

… among the greater pleasures in life. A bourbon that fulfills your unerring taste for distinctive character, especially prized for its smooth, light-bodied flavor.

Straight Bourbon Whiskey • 90 Proof

The American Distilling Company, Inc. • New York, N. Y. • Pekin, Ill. • Sausalito, Calif.

Bourbon Supreme Ad from Sports Illustrated 1962
Bourbon Supreme Ad from Sports Illustrated 1962-03-19

Bourbon Supreme

“The Bourbon That Named Itself”

The golden tassel that decorates every bottle of Bourbon Supreme is symbolic of its national renown as one of America’s finest bourbons . . . Charcoal Distilled for extra lightness.

The American Distilling Company, Inc. • New York, N. Y. • Pekin, Ill. • Sausalito, Calif.

Straight Bourbon Whiskey •90 Proof

Bourbon Supreme Ad from Sports Illustrated 1962
Bourbon Supreme Ad from Sports Illustrated 1962-04-09
Bourbon Supreme Ad from Sports Illustrated 1962
Bourbon Supreme Ad from Sports Illustrated 1962-12-10

Bourbon Supreme

HONORED FOR GOOD TASTE

Straight Bourbon Whiskey • 90 Proof

Also Available at 86,8 Proof

The American Distilling Company, Inc. • New York, N. Y. • Pekin, Ill. • Sausalito, Calif.

Bourbon Supreme

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About The Blog

The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books