
No Trick to It!
There’s no trick to picking America’s favorite Scotch Whisky. ‘Most everyone knows Black & White tops the list because its quality and character never change.
“Black & White”
The Scotch with Character
Blended Scotch Whisky 86,8 proof
The Fleischmann Distilling Corporation, N. Y. • Sole Distributors

Everyone’s Bidding for It!
When all the bids are in, more people call for Black & While than any other Scotch Whisky. Its quality and character never change.
“Black & White”
The Scotch with Character
Blended Scotch Whisky 86,8 proof
The Fleischmann Distilling Corporation, N. Y. • Sole Distributors

Worth Hunting for!
Hunt as far and as long as you will, you won’t find a Scotch Whisky to match Black & White. Its quality and character never change!
“Black & White”
The Scotch with Character
Blended Scotch Whisky 86,8 proof
The Fleischmann Distilling Corporation, N. Y. • Sole Distributors

Brightest Things Up!
The brightest note in Scotch Whisky is that the quality and character of Black & White never change. That’s why it’s America’s favorite!
“Black & White”
The Scotch with Character
Blended Scotch Whisky 86,8 proof
The Fleischmann Distilling Corporation, N. Y. • Sole Distributors

First on Deck!
Clear the decks for Black & White! You can depend on the leading Scotch Whisky in America because its quality and character never change!
“Black & White”
The Scotch with Character
Blended Scotch Whisky 86,8 proof
The Fleischmann Distilling Corporation, N. Y. • Sole Distributors

Spells Out Your Favorite!
Yes, the popularity and success of Black & White Scotch Whisky can be told in two words: quality and character. They never change!
“Black & White”
The Scotch with Character
Blended Scotch Whisky 86,8 proof
The Fleischmann Distilling Corporation, N. Y. • Sole Distributors


Signal for Black & White!
To signal for Black & White is to ask for the most popular and dependable Scotch Whisky in America. Its quality and character never change.
“Black & White”
The Scotch with Character
Blended Scotch Whisky 86,8 proof
The Fleischmann Distilling Corporation, N. Y. • Sole Distributors

What’s the Trick?
There’s no trick to it. The magic of the name Black & White Scotch Whisky can be summed up in two words: Quality and Character. They never change!
“Black & White”
The Scotch with Character
Blended Scotch Whisky 86,8 proof
The Fleischmann Distilling Corporation, N. Y. • Sole Distributors

Looks like a “Black & White” Christmas
“Black & White” • Blended Scotch Whisky 86,8 proof • The Fleischmann Distilling Corporation, N. Y. • Sole Distributors