![Black & White Scotch Whisky Ad from Sports Illustrated 1954](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_713,h_1024/https://mixology.pro/wp-content/uploads/2023/04/Black-White-Scotch-Whisky-Ad-from-Sports-Illustrated-1954-08-16-p.016.jpg)
Let’s Play Ball!
“Here’s a double play that’s always a popular call, Whitey.”
“You said it, Blackie! Black & White Scotch Whisky tops the big leagues year in, year out, because its quality and character never change!”
“Black & White”
The Scotch with Character
Blended Scotch Whisky 86,8 proof
The Fleischmann Distilling Corporation, N. Y. • Sole Distributors
![Black & White Scotch Whisky Ad from Sports Illustrated 1954-09-13](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_721,h_1024/https://mixology.pro/wp-content/uploads/2023/04/Black-White-Scotch-Whisky-Ad-from-Sports-Illustrated-1954-09-13-p.009.jpg)
Here Comes the Champ!
“Here comes the winner, Whitey!”
“And, still champ, Blackie! When you count up the final score, Black & White Scotch Whisky is still on top. Its quality and character never change!”
“Black & White”
The Scotch with Character
Blended Scotch Whisky 86,8 proof
The Fleischmann Distilling Corporation, N. Y. • Sole Distributors
![Black & White Scotch Whisky Ad from Sports Illustrated 1954-10-11](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_723,h_1024/https://mixology.pro/wp-content/uploads/2023/04/Black-White-Scotch-Whisky-Ad-from-Sports-Illustrated-1954-10-11-p.043.jpg)
No question about This
“How would you answer this one, Whitey?”
“You mean, why is Black & White the world’s favorite Scotch Whisky, Blackie? That’s easy … its quality and character never change.”
“Black & White”
The Scotch with Character
Blended Scotch Whisky 86,8 proof
The Fleischmann Distilling Corporation, N. Y. • Sole Distributors
![Black & White Scotch Whisky Ad from Sports Illustrated 1954](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_728,h_1024/https://mixology.pro/wp-content/uploads/2023/04/Black-White-Scotch-Whisky-Ad-from-Sports-Illustrated-1954-11-15-p.009.jpg)
Popular Classic!
“Here’s an old record that’s popular with everyone, Whitey!”
“Yes, Blackie. And more and more people are on record as saying Black & White is their favorite Scotch Whisky. Its quality and character never change!”
“Black & White”
The Scotch with Character
Blended Scotch Whisky 86,8 proof
The Fleischmann Distilling Corporation, N. Y. • Sole Distributors
![Black & White Scotch Whisky Ad from Sports Illustrated 1954](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_714,h_1024/https://mixology.pro/wp-content/uploads/2023/04/Black-White-Scotch-Whisky-Ad-from-Sports-Illustrated-1954-12-13-p.031.jpg)
“The Same to You … and Many of Them”
“Black & White” • Blended Scotch Whisky 86,8 proof • The Fleischmann Distilling Corporation, N. Y. • Sole Distributors