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1. Absolut Vodka – “Absolut Perfection” Campaign (1980s–2000s)

  • Concept: Consistently featured a stylized image of the Absolut bottle in clever and artistic settings.
  • Impact: Ran for over 25 years and became one of the most recognizable print campaigns ever.
  • Famous Prints: Absolut Manhattan, Absolut Warhol, and Absolut LA.

2. Guinness – “Guinness is Good for You” (1920s–1950s)

  • Concept: Claimed health benefits, paired with whimsical imagery (e.g., zoo animals like the toucan).
  • Impact: Created by artist John Gilroy, these ads became cultural icons.
  • Famous Line: “My Goodness, My Guinness!”

3. Bacardi – 1960s–1970s Lifestyle Ads

  • Concept: Promoted a glamorous, jet-set lifestyle with exotic locations and stylish figures.
  • Impact: Positioned Bacardi as a premium, aspirational brand.

4. Jack Daniel’s – “Heritage” Campaign (1980s–present)

  • Concept: Black-and-white, text-heavy ads focusing on the brand’s history and authenticity.
  • Impact: Reinforced the image of tradition, craftsmanship, and quality.

5. Budweiser – “King of Beers”

  • Concept: Asserted dominance in the American beer market, often with patriotic or humorous tones.
  • Impact: Huge print presence in magazines, newspapers, and sports publications.

6. Heineken – Witty, Sophisticated Ads (1990s–2000s)

  • Concept: Focused on subtle humor, international appeal, and quality.
  • Impact: Helped Heineken become a globally recognized premium beer.

7. Smirnoff – “It Leaves You Breathless” (1950s)

  • Concept: Early print campaign emphasizing smoothness and class, sometimes with risqué humor.
  • Impact: Elevated vodka’s profile in the U.S.

Absolut Vodka Bacardi Rum Budweiser Beer Guinness Beer Heineken Beer Jack Daniel’s Tennessee Whiskey Smirnoff Vodka

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books