1. Absolut Vodka – “Absolut Perfection” Campaign (1980s–2000s)
- Concept: Consistently featured a stylized image of the Absolut bottle in clever and artistic settings.
- Impact: Ran for over 25 years and became one of the most recognizable print campaigns ever.
- Famous Prints: Absolut Manhattan, Absolut Warhol, and Absolut LA.
2. Guinness – “Guinness is Good for You” (1920s–1950s)
- Concept: Claimed health benefits, paired with whimsical imagery (e.g., zoo animals like the toucan).
- Impact: Created by artist John Gilroy, these ads became cultural icons.
- Famous Line: “My Goodness, My Guinness!”
3. Bacardi – 1960s–1970s Lifestyle Ads
- Concept: Promoted a glamorous, jet-set lifestyle with exotic locations and stylish figures.
- Impact: Positioned Bacardi as a premium, aspirational brand.
4. Jack Daniel’s – “Heritage” Campaign (1980s–present)
- Concept: Black-and-white, text-heavy ads focusing on the brand’s history and authenticity.
- Impact: Reinforced the image of tradition, craftsmanship, and quality.
5. Budweiser – “King of Beers”
- Concept: Asserted dominance in the American beer market, often with patriotic or humorous tones.
- Impact: Huge print presence in magazines, newspapers, and sports publications.
6. Heineken – Witty, Sophisticated Ads (1990s–2000s)
- Concept: Focused on subtle humor, international appeal, and quality.
- Impact: Helped Heineken become a globally recognized premium beer.
7. Smirnoff – “It Leaves You Breathless” (1950s)
- Concept: Early print campaign emphasizing smoothness and class, sometimes with risqué humor.
- Impact: Elevated vodka’s profile in the U.S.