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Beefeater Gin Ad from Sports Illustrated in 1970

Beefeater Gin Ad from Sports Illustrated in 1970
Magazine Ads
Beefeater Gin Ad from Sports Illustrated 1970
Beefeater Gin Ad from Sports Illustrated 1970-08-03

«Halt, who goes there?»

«The Keys. »

«Whose Keys?»

«King Henry’s Keys»…

The Beefeater Challenge

The words he speaks are over 700 years old.

By tradition, he repeats the challenge every evening.

At the Tower of London. Where the Crown Jewels repose.

They are his trust. And he keeps it faithfully.

The family distillers of Beefeater Gin feel the same about your martini.

For a century and a half a member of the Burrough family has tailed each day’s distillation. And every bottle is numbered and recorded.

This is why there is a martini of identifiable excellence.

And why there will always be.

BEEFEATER—First name for the martini

From England by Kobrand, N.Y. • 94 Proof • 100% Grain Neutral Spirits

Beefeater Gin Ad from Sports Illustrated 1970
Beefeater Gin Ad from Sports Illustrated 1970-10-12

A 400 year old English tradition that became the first name, for the martini.

From England by Kobrand, N.Y. • 94 Proof • 100% Grain Neutral Spirits

Beefeater Gin Ad from Sports Illustrated 1970
Beefeater Gin Ad from Sports Illustrated 1970-11-23
Beefeater Gin Ad from Sports Illustrated 1970
Beefeater Gin Ad from Sports Illustrated 1970-12-07

The Gift of Excellence

Identifiable Excellence It’s what makes Beefeater … Beefeater

Beefeater Gin

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books