First name for the martini
BEEFEATER
Imported Gin from England by Kobrand, N.Y. • 94 Proof • Triple Distilled • 100% Grain Neutral Spirits
Who are all the people who are always asking for a Beefeater Martini?
Each year, you hear more and more people ask for a Beefeater Martini rather than just a martini. Why do they do it? Why do they willingly pay more for Beefeater?
Some people think it’s «in», or smart, or sophisticated to specify Beefeater. They may be faddists in the beginning. But Beefeater devotees in the end!
Why? Well, let’s face it, Beefeater does taste better. It’s dry. Extremely dry. It has a delicate bouquet. A certain softness. You know, people do drink martinis for the sheer joy of drinking them. These are the people who are always asking for Beefeater.
Which proves what we’ve been saying all along. That London distilled Beefeater Gin has it all over the domestic varieties. Incidentally, watch out for gin that labels itself «London dry». That doesn’t mean it comes from London.
In the case of Beefeater, though, London is the only possible place it could come from. Because only in the Lambeth section of London will you find the old family distillery where Beefeater is produced according to a closely guarded recipe—the same one used by James Burrough way back in 1820.
In all these years, no one has been able to duplicate Beefeater’s delicacy and dryness. And chances are, no one ever will.
BEEFEATER
First name for the martini
From England by Kobrand, N.Y. • 94 Proof • Triple Distilled • 100% Grain Neutral Spirits
First word for the martini. Last word in gifts.