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Beefeater Gin Ad from Sports Illustrated in 1966

Beefeater Gin Ad from Sports Illustrated in 1966
Magazine Ads
Beefeater Gin Ad from Sports Illustrated 1966
Beefeater Gin Ad from Sports Illustrated 1966-02-14

for the grownups’ hour

BEEFEATER

Imported English Gin

From England by Kobrand, NY • 94 Proof • Triple Distilled • 100% Grain Neutral Spirits

Beefeater Gin Ad from Sports Illustrated 1966
Beefeater Gin Ad from Sports Illustrated 1966-05-30

the imported one

BEEFEATER

Imported English Gin

From England by Kobrand, NY • 94 Proof • Triple Distilled • 100% Grain Neutral Spirits

Beefeater Gin Ad from Sports Illustrated 1966
Beefeater Gin Ad from Sports Illustrated 1966-10-10

Enjoy the identifiably excellent martini – it has a first name:

BEEFEATER

First name for the martini

From England by Kobrand, NY • 94 Proof • Triple Distilled • 100% Grain Neutral Spirits

Beefeater Gin Ad from Sports Illustrated 1966
Beefeater Gin Ad from Sports Illustrated 1966-11-07

How the martini got its first name

People have kept calling for one gin by name. As a matter of taste. In the martini, nothing else really matters. Just that identifiable taste. It was created by the Burrough family in London, long before the martini was invented. They still taste each day’s distillation. Still number and keep a record of each bottle. To make sure martini men get the excellence they call for in the Beefeater martini.

That’s how the martini got its first name. BEEFEATER

Beefeater Gin. Distilled and Bottled in London, England. Imported by Kobrand, NY. 94 Proof. Triple Distilled. 100% Grain Neutral Spirits

Beefeater Gin Ad from Sports Illustrated 1966
Beefeater Gin Ad from Sports Illustrated 1966

For more martini pleasure – call the martini by its first name:

BEEFEATER

First name for the martini

From England by Kobrand, NY • 94 Proof • Triple Distilled • 100% Grain Neutral Spirits

Beefeater Gin Ad from Sports Illustrated 1966
Beefeater Gin Ad from Sports Illustrated 1966-12-12

People who care about the martini have given it a first name:

BEEFEATER

First name for the martini

From England by Kobrand, NY • 94 Proof • Triple Distilled • 100% Grain Neutral Spirits

Beefeater Gin

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books