All Bacardi Rum Ads (with images and texts from the printed ads) from Sports Illustrated in 1940.
Notice! The Only Way To Make A Bacardi Cocktail Is To Use Bacardi Rum*
* Ruling of the N. Y. Supreme Court, April 28, 1936
The Famous Recipe in Rhyme:
A LITTLE SOUR,
(Juice of half a lime)
A LITTLE SWEET,
(½ teaspoonful of sugar)
THE TROPIC SUN,
(A jigger of Bacardi Rum)
(White or Silver Label)
WITHOUT THE HEAT!
(Ice and shake well)
When grenadine is used instead of sugar, it’s a Bacardi Grenadine Cocktail, and it comes out pink.
Use BACARDI White Label, from Cuba, world’s finest rum … or BACARDI Silver Label, Puerto Rico’s finest, at a popular price.
For other mixed drinks — the Highball, Collins, Old-Fashioned, Cuba Libre, etc. — use BACARDI Gold Label, from Cuba, world’s finest rum … or BACARDI Amber Label, Puerto Rico’s finest, at a popular price.
Theres a Difference Worth Knowing!
Rum — 89 Proof
Copyright, 1940, Schenley Import Corp., New York
A Bacardi Cocktail Must* Be Made With Bacardi Rum
* Ruling of the N. Y. Supreme Court, April 28, 1936
This is the OFFICIAL Recipe … in RHYME!
A LITTLE SOUR,
(Juice of half a lime)
A LITTLE SWEET,
(½ teaspoonful of sugar)
THE TROPIC SUN,
(A jigger of Bacardi Rum)
(White or Silver Label)
WITHOUT THE HEAT!
(Ice and shake well)
When grenadine is used instead of sugar, it’s a Bacardi Grenadine Cocktail, and it comes out pink.
For other mixed drinks — the Highball, Collins, Old-Fashioned, Cuba Libre, etc. — use BACARDI Gold Label, from Cuba, world’s finest rum … or BACARDI Amber Label, Puerto Rico’s finest, at a popular price.
Theres a Difference Worth Knowing!
Rum — 89 Proof
Copyright, 1940, Schenley Import Corp., New York
The always-refreshing Bacardi Cocktail
It’s tart … it’s smart … the incomparable Bacardi Cocktail … always correct … and always welcome … at every season … and for every occasion. Be sure to make it correctly:
The Famous Recipe in Rhyme:
A LITTLE SOUR,
(Juice of half a lime)
A LITTLE SWEET,
(½ teaspoonful of sugar)
THE TROPIC SUN,
(A jigger of Bacardi Rum)
(White or Silver Label)
WITHOUT THE HEAT!
(Ice and shake well)
When grenadine is used instead of sugar, it’s a Bacardi Grenadine Cocktail, and it comes out pink.
Caution: When you order a BACARDI Cocktail remember that it MUST be made with BACARDI RUM. (N. Y. Supreme Court, April 28, 1936)
Use BACARDI White Label, from Cuba, world’s finest rum … or BACARDI Silver Label, Puerto Rico’s finest, at a popular price.
Theres a Difference Worth Knowing!
Rum — 89 Proof
Copyright, 1940, Schenley Import Corp., New York