All Bacardi Rum Ads (with images and texts from the printed ads) from Sports Illustrated in 1938.
Make mine with Bacardi
OF COURSE, you know the Bacardi Cocktail — that best of all ways to fill the pause before dinner. But do you know how versatile Bacardi is? Enjoy the one-and-only flavor of Bacardi Rum straight — or in a high-ball, sour, old-fashioned … its liqueur quality adds new distinction!
Bacardi is like no other rum in the world. The secret of its formula has been guarded for 75 years by the Bacardi family of Cuba — no plagiarist has ever been able 10 copy it. You’ll taste something special when you say, “Make Mine with Bacardi!”
Try Bacardi’s Versatility in These
Bacardi Sour. Juice of half a lemon, half a teaspoonful of sugar, a jigger of Bacardi Gold Label. Shake well with ice and serve in short, narrow tumbler with half a slice of orange.
Bacardi Old-Fashioned. Crush a lump of sugar with two dashes of bitters and two teaspoonfuls of plain water. And a jigger of Bacardi Gold Label. Serve with fruit in old-fashioned glass.
Free on request — recipe booklet listing 37 delicious drinks, including the famous Bacardi Cocktail. Address Schenley Import Corp., 350 Fifth Avenue, New York, N.Y. Rum — 89 Proof
A Schenley Import
Copyright, 1938, Schenley Import Corp., New York
Come out of your rut
Instead of just ordering your usual Highball, Sour, or Old-Fashioned, add “Make Mine With Bacardi.” You’ll enjoy a great new experience in taste!
Bacardi is one of the world’s great names in liquors. The Bacardi Cocktail is an international favorite. And Bacardi Rum is equally fine in tall or short drinks — equally distinguished with soda, vermouth, fruit juices.
No sense staying in a drinking rut when Bacardi’s on hand at good bars and gracious homes!
You’ll enjoy each of the 37 recipes in Bacardi’s new recipe booklet. Free on request to Schenley Import Corp., Empire State Building, N. Y. C.
Make mine with Bacardi
Rum — 89 Proof
A Schenley Import
Copyright, 1938, Schenley Import Corp., New York