All Bacardi Rum Ads (with images and texts from the printed ads) from Sports Illustrated in 1937.
It Is Bacardi That Makes a Drink “Sing”
When Bacardi — true Bacardi — is the chassis of the cocktail or the highball — then, Senor, you have the glamorous tastiness that is soft music to the palate — in the gay, smooth tempo of the tropics — imported to delight and gratify. That, Senor, is Bacardi’s exclusive secret.
Only Bacardi Makes a Bacardi Cocktail
- Juice of ½ lime
- ½ teaspoon sugar
- Jigger of Bacardi
- Shake in cracked ice
Only Bacardi Makes
Rum — 89 Proof
No Imitation Can Achieve Its Flavor
A Schenley Import
Copyright, 1937, Schenley Import Corp., New York
Make it With Bacardi, Senor — and the Cocktail “Sings”
Senor, that difference — that elusive high note of tastiness you get in the true Bacardi cocktail — that is the secret of true Bacardi. It makes the cocktail sing gay music to the palate. It makes any drink sing, Senor.
Only Bacardi Makes
Rum — 89 Proof
No Imitation Can Achieve Its Flavor
A Schenley Import
Copyright, 1937, Schenley Import Corp., New York
When Bacardi Goes into the Shaker the Cocktail “Sings”
It is so easy, Senor, to create the cocktail that is gay, delicious music to the palate. The juice of half a lime, ½ teaspoonful of sugar, a jigger of Bacardi — just that, with cracked ice — and there is a drink that sings, Senor.
Only Bacardi Makes
Rum — 89 Proof
No Imitation Can Achieve Its Flavor
A Schenley Import
Copyright, 1937, Schenley Import Corp., New York
It Takes True Bacardi to Make the Cocktail “Sing”
It is a happy choice for a gay and glamorous drink. The true Bacardi cocktail is deliciously in tune with any palate. It is Bacardi that makes any drink sing.
Only Bacardi Makes
Rum — 89 Proof
No Imitation Can Achieve Its Flavor
A Schenley Import
Copyright, 1937, Schenley Import Corp., New York
Swing to the Collins That “Sings” the Bacardi Collins
That is the tall, cooling drink so drenchingly tasty that it fairly sings! It is the Bacardi Collins — the glamorous drink that is taking New York by storm. Make it or order it with true Bacardi, and your palate will swing to its delectable cool rhythm.
Only Bacardi Makes
Rum — 89 Proof
No Imitation Can Achieve Its Flavor
A Schenley Import
Copyright, 1937, Schenley Import Corp., New York
When Does a Collins “Sing” … When it’s a Bacardi Collins
The Bacardi Collins! Senor, there is the cooling drink that sings to your taste. Only Bacardi has that rhythmic flavor. Sip your tall, gleaming-cool Bacardi Collins — drench your palate with this true tropical drink.
HOW TO MAKE IT
Juice of ½ lemon — 1 teaspoonful of sugar — 1 jigger of Bacardi. Shake well with cracked ice, strain into a tall Collins glass, add two pieces of ice, fill glass with club soda. Sip and enjoy.
Only Bacardi Makes
Rum — 89 Proof
No Imitation Can Achieve Its Flavor
A Schenley Import
Copyright, 1937, Schenley Import Corp., New York
Senor … the Bacardi Collins “Sings”
It’s Cooling Music to the Palate
Si, Senor — be sure that Collins is made with true Bacardi. Then linger fondly over the tall, frosty glass. Drench your palate with its keen and cooling rhythm — delight in the height of smile-able summer sipping. Tell the waiter Bacardi Collins — and he’ll know you are Collins-wise.
MAKE IT THIS WAY
Juice of ½ lemon — 1 teaspoon of sugar — 1 jigger of Bacardi. Shake well with cracked ice, strain into a tall Collins glass, add 2 pieces of ice, fill glass with club soda. Stir — and sip.
Only Bacardi Makes
Rum — 89 Proof
No Imitation Can Achieve Its Flavor
A Schenley Import
Copyright, 1937, Schenley Import Corp., New York
Make Mine with Bacardi
There’s a difference worth knowing!
Get set for a now taste-treat — make your highballs, old-fashioneds and punches with Bacardi! It gives them the distinguished flavor and quality the world applauds in the delicious Bacardi Cocktail.
Bacardi is the rum-with-a-difference. It has never been duplicated — for the Bacardi family keeps its formula a tightly-held secret. It pays to say, “Make Mine With Bacardi.”
Bacardi Highball: Soda or ginger-ale, as you prefer — a jigger of Bacardi — and ice.
Bacardi Old-Fashioned. Crush a lump of sugar with two dashes of bitters; and a jigger of Bacardi, a spot of soda, a cube of ice. Dress with fruit.
A Schenley Import
Rum — 89 Proof
Copyright, 1937, Schenley Import Corp., New York