Senor, Only Bacardi Has It
That Glamorous Tastiness That Makes a Drink “Sing”
From many a swanky pantry these days come trays laden with refreshing music to the palate. It hasn’t taken long for folks to sense the pleasant opportunities that lie in Bacardi . . . Cocktails, highball, Collins — each of these assumes new, appetizing glamour when it’s Bacardi they’re made of. Bacardi is perfectly at home in any drink. Once you have tried this idea — search as you may, you cannot find a satisfying substitute for true Bacardi. That secret has remained for seventy years and more within the walls of the Bacardi distilleries. Only Bacardi has that glamorous tastiness that makes a drink sing.
Copyright 1936, Schenley Import Corp., New York
A Schenley Import
Only Bacardi Makes
Rum — 89 Proof
No Imitation Can Achieve Its Flavor
It is Bacardi’s Own Secret Senores
That Glamorous Tastiness That Makes a Drink “Sing”
Rare is the drinkable that appeals to every taste. It is true of Bacardi. And the reason: It makes a smile-able drink — it cheers the palate as well as the inner man. Si, Senor … That is Bacardi’s own secret, Senor — more than 70 years old. Under tropical skies, in modern distilleries, that soft Bacardi is given satisfying delicacy. Its soft touch is tempered by its lively, up-and-coming flavor — to make cocktails, highball or Collins sing to one’s sense of taste.
Only Bacardi Makes
Rum — 89 Proof
No Imitation Can Achieve Its Flavor
A Schenley Import
Copyright 1936, Schenley Import Corp., New York
Si, Si, Senor, You Get It Only In Bacardi
That Glamorous Tastiness That Makes a Drink “Sing”
Senor, you should know the new, appetizing glamor that Bacardi brings to any drink … Cocktails, highball, and Collins. You should know the appreciative smile that lights the face of every guest who gathers round the tray. You should know that soft moonlight touch and that delicious, lively flavor that they rave about. And, if you investigate, you will know that it’s even less than possible to get that up-and-coming tastiness with anything hut true Bacardi.
That is Bacardi’s sown secret. For more than 70 years, under tropical skies, that secret has been distilled into Bacardi. Bacardi is like nothing else in the world, to make a drink that sings. Senor.
Copyright 1936, Schenley Import Corp., New York, N. Y.
A Schenley Import
Only Bacardi Makes
Rum — 89 Proof
No Imitation Can Achieve Its Flavor
Senor … A Cocktail Like Gay Music
It is Bacardi — true Bacardi that makes a cocktail SING. Into the juice of half a lime put half a teaspoonful of granulated sugar, a jigger of Bacardi — then shake well in cracked ice. And you’ve conjured a glamorous tastiness that is gay music to the palate.
Only Bacardi Makes
Copyright, 1936
Schenley Import Corp., New York
Rum — 89 Proof
No Imitation Can Achieve Its Flavor
Senor, That Glamorous Tastiness That Makes a Drink “Sing”
SALUD Y FELICES PASCUAS: A holiday greeting from Cuba, Senor — source of gay music for the ears, and Senor, BACARDI — gay music for the palate. Bacardi cocktails as the overture to the Christmas dinner and for all manner of holiday festivities. Bacardi highballs for any time.
Only Bacardi Makes
Rum — 89 Proof
No Imitation Can Achieve Its Flavor
Copyright, 1936
Schenley Import Corp., New York