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Magazine Ads

Bacardi Rum Print Ad from Esquire Magazine in 1935

Bacardi Rum Print Ad from Esquire Magazine in 1935
Magazine Ads
Bacardi Rum Print Ad from Esquire Magazine, 1935
Bacardi Rum Print Ad from Esquire Magazine, 1935, 02-February

Senor, Meet Cuba’s Grand Old Friend

The Bacardi

Avoid Substitutes — See the Bottle

Old-Fashioned

How smooth . . . how mellow . . . how delightful . . .and how —

½ jigger Bacardi, 1 cube of Sugar. Dissolve in 2 spoonful of water. Add a dash Orange Bitters; 1 dash Angostura Bitters; Serve in old-fashioned glass with ice, dress with fruit and mint.

HERE’S an old smoothie straight from Cuba … a delicious old-fashioned made with Bacardi, Cuba’s own prize beverage. In every smooth delicious drop of Bacardi you will taste the full mellow maturity of four years in the wood.

How would you like to know 25 different recipes with Bacardi? — a repertoire that will make your reputation as a host or hostess! It’s easy — just get that internationally famous Bacardi Chart. Slip a 2¢ stamp into an envelope, send it to Schenley, Room 558, 18 West 40th Street, New York City. Back will come your Bacardi Chart by return mail.

A Schenley Importation

Schenley Import Corp., Sole Agent in the United States for Compania Ron Bacardi, S. A.

Copyright, 1935

Bacardi Rum Print Ad from Esquire Magazine, 1935
Bacardi Rum Print Ad from Esquire Magazine, 1935, 05-May

Let Me Make Yours a Bacardi Highball, Senores

And you will learn once more what a wonderful thing it is to have a supply of Bacardi always on hand.

You make a Bacardi Highball, like any other, with soda or ginger ale. But, oh, it is far more glorious than any you have ever had before!

That flavor, so rich, yet so mild, so delightful! So mellow … for Bacardi is always at least four years old.

Give your friends something new. Try it tonight.

Bacardi

Avoid substitutes. See the bottle.

A Schenley Import

Copyright, 1935, Schenley Import Corp., Sole Agent in the United States for Compania Ron Bacardi, S. A.

Bacardi Rum Print Ad from Esquire Magazine, 1935
Bacardi Rum Print Ad from Esquire Magazine, 1935, 06-June

Have You Tried, Senor, Old-Fashioned A La Cuba?

1 cube of Sugar; add two dashes of Angostura Bitters; dissolve in 2 teaspoons of water; add 1 jigger of Bacardi Gold Seal. Serve in old-fashioned glass with ice, dress with fruit and mint.

Bacardi

Avoid Substitutes — See the bottle.

A Schenley Import

Copyright, 1935, Schenley Import Corp., Sole Agent in the U. S. for Compania Ron Bacardi, S. A.

Bacardi Rum Print Ad from Esquire Magazine, 1935
Bacardi Rum Print Ad from Esquire Magazine, 1935, 07-July

Win the Lady’s Smile, Senor, With a Bacardi Cocktail Mixed Like This

Juice of ½ green lime

½ teaspoonful granulated sugar

1 jigger of Bacardi

Shake well in cracked ice

A Schenley Import

Avoid Substitutes

See the Bottle.

Copyright, 1935, Schenley Import Corp., Sole Agent in the U. S. for Compania Ron Bacardi, S. A.

Bacardi Rum Print Ad from Esquire Magazine, 1935
Bacardi Rum Print Ad from Esquire Magazine, 1935, 09-September

Si, Si, Senor This is The Way to Mix That Bacardi Cocktail

  • Juice of ½ green lime (When out of limes, lemon may be used successfully)
  • ½ teaspoonful granulated sugar
  • 1 jigger Bacardi

Shake well with cracked ice, serve and expect thanks, applause.

Bacardi

Avoid Substitutes. See the Bottle.

A Schenley Import

Copyright, 1935, Schenley Import Corp., Sole Agent in the U. S. for Compania Ron Bacardi, S. A.

Bacardi Rum Print Ad from Esquire Magazine, 1935
Bacardi Rum Print Ad from Esquire Magazine, 1935, 10-October

All Together, Senoritas . . . 1000 Vivas for the Man Who Mixes the Bacardi Cocktail Like This

  • Juice of half a green lime
  • ½ teaspoonful granulated sugar
  • 1 jigger Bacardi

Shake well in cracked ice

What guest will not cheer, for is it not the smartest cocktail in the world? Is it not the sensational success of every exclusive bar in every civilized country?

It is the Bacardi cocktail as we mix it in Cuba. And next only to Bacardi itself, the Bacardi cocktail is Cuba’s greatest gift to man!

So try it tonight. And collect your 1000 vivas, 3 good American cheers and a million compliments from your admiring, worshipping, adoring guests.

Avoid Substitutes. See the bottle.

A Schenley Import

Copyright, 1935, Schenley Import Corp., Sole Agent in the U. S. for Compania Ron Bacardi, S. A.

 

Bacardi Rum

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books