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Magazine Ads

Bacardi Rum Print Ad from Esquire Magazine in 1934

Bacardi Rum Print Ad from Esquire Magazine in 1934
Magazine Ads
Bacardi Rum Print Ad from Esquire Magazine, 1934
Bacardi Rum Print Ad from Esquire Magazine, 1934, 05-May

“A Mad Success”

The French Call This Simple Recipe Chart

Send for it — FREE

25 cocktails the whole world loves … collected from the smartest bars of Europe and America

“Un succes fou!” Translated into many languages, in demand wherever civilized people cultivate the art of graceful drinking. Because Bacardi is different. Because Bacardi is smart. Because the chart tells how to mix 25 of the smoothest, most delightful cocktails you’ve ever tasted — all based on Bacardi. Of course you want a copy of this internationally famous chart for your very own! The American translation is now ready for you. And it’s FREE! Just let us know you want it. Write to Schenley, Room 407, 20 W. 40th St., New York City.

A Schenley Presentation

Bacardi

Schenley, sole agent in the United States for Compania Ron Bacardi, S. A.

Copyright, 1934

Bacardi Rum Print Ad from Esquire Magazine, 1934
Bacardi Rum Print Ad from Esquire Magazine, 1934, 06-June

Viva Cuba she gave us Bacardi

AND well has Cuba earned the heart-felt toast she gets all over the world. A toast in Bacardi! What could be smoother, more delightful? So, “Viva Cuba!” And to you, long life and many glorious sips of Bacardi, the liquor that shows its age in every mellow drop — always at least four years in the wood. Send for the internationally famous Bacardi chart that tells you how to mix 25 cocktails the whole world loves. It’s yours for the asking. Just write to Schenley, enclosing a 2¢ stamp, Room 407, 18 W. 40th St., N. Y.

A Schenley

Mark of Merit Presentation

Sole agent in the United States for Compania Ron Bacardi, S. A.

Copyright, 1934

Bacardi Rum Print Ad from Esquire Magazine, 1934
Bacardi Rum Print Ad from Esquire Magazine, 1934, 08-August

Viva Cuba!

But please, please Senor, mix that wonderful BACARDI Cocktail just like this:

1 jigger of Bacardi

Juice of half a green lime

1 bar-spoonful granulated sugar

Shake well in cracked ice

FOR THIS IS THE CUBAN WAY, the way that will give you the greatest delight. So please, PLEASE Senor, do as we do in Cuba, and follow closely this recipe that has made the Bacardi Cocktail the smartest cocktail in the world. Viva!

In all the world there is nothing else like Bacardi — a flavor, a delightful mellowness that no one has ever been able to copy, for the secrets of distilling Bacardi have been the property of a single family for over 70 years. Remember, every drop of genuine Bacardi has been fully aged in the wood — the youngest drop is always 4 years old at least!

Bacardi

A Schenley Importation

Visit the Schenley Building at the World’s Fair

Schenley, sole agent in the United States for Compania Ron Bacardi, S. A.

Copyright, 1934

Bacardi Rum Print Ad from Esquire Magazine, 1934
Bacardi Rum Print Ad from Esquire Magazine, 1934, 09-September

Wouldn’t you like a BACARDI Cocktail as we mix it in Cuba?

Then, please, Senor, do it this way:

1 jigger of Bacardi

Juice of half a green lime

1 bar-spoonful granulated sugar

Shake well in cracked ice

If you have been to Cuba, you have lasted the Bacardi cocktail. You know how delicious it is. And you may have wondered, perhaps, why so often you order a Bacardi cocktail in this country and find it — delightful, yes — but different perhaps from what you have remembered. Well, then, here is the Cuban way. So now you can treat your guests to the real, true Bacardi cocktail that every visitor from Cuba has always talked about.

A Schenley Importation

Bacardi

Schenley Import Corp., Sole Agent in the United States for Compania Ron Bacardi, S. A.

Copyright, 1934

Bacardi Rum Print Ad from Esquire Magazine, 1934
Bacardi Rum Print Ad from Esquire Magazine, 1934, 10-October

Long live that noble Cocktail…

The Bacardi Presidente!

Two nations arc represented m the Presidente. Cuba is there, with its greatest gift to man — Bacardi, the world’s most famous brand of liquor. France is there with its Noilly Prat, its finest Vermouth. Two nations give their best to America’s delight. So Viva Cuba! . . . Vive la France!

½ jigger Bacardi

½ jigger Noilly Prat French Vermouth

1 dash of Grenadine

Stir with ice, twist orange peel on top

If you prefer it dry — omit the Grenadine

Bacardi

Schenley Import Corp., Sole Agent in the United States for Compania Ron Bacardi, S. A.

Schenley Importations

Copyright, 1934

Bacardi Rum Print Ad from Esquire Magazine, 1934
Bacardi Rum Print Ad from Esquire Magazine, 1934, 11-November
Bacardi Rum Print Ad from Esquire Magazine, 1934
Bacardi Rum Print Ad from Esquire Magazine, 1934, 12-December

Bacardi Rum

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books