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Magazine Ads, Mixed Drink Recipes

Bacardi Rum Print Ad from Esquire Magazine, 1937, 12-December

Bacardi Rum Print Ad from Esquire Magazine, 1937, 12-December
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for Bacardi Rum

Bacardi Cocktail—the correct recipe

Juice of half-a-lime, half-teaspoonful of sugar, 1 jigger of Bacardi, plenty of ice and shaking.

Bacardi Rum Print Ad from Esquire Magazine, 1937, 12-December, p.041
Bacardi Rum Print Ad from Esquire Magazine, 1937, 12-December, p.041

Make mine with Bacardi

There’s a difference worth knowing!

Get set for a new taste-treat—make your highballs, old-fashioneds and punches with Bacardi! It gives them the distinguished flavor and quality the world applauds in the delicious Bacardi Cocktail.
Bacardi is the rum-with-a-difference. It has never been duplicated—for the Bacardi family keeps its formula a tightly-held secret. It pays to say, “Make Mint With Bacardi.”

Bacardi Highball. Soda or ginger-ale, as you prefer—a jigger of Bacardi—and ice.

Bacardi Old-Fashioned: Crush a lump of sugar with two dashes of bitters; add a jigger of Bacardi, a spot of soda, a cube of ice. Dress with fruit.

Bacardi Bowl—the holiday punch: Mix well-beaten yolks of twelve eggs with a pint of cream, a pint of Grade A milk and ½ lb. of sugar. Pour in a bottle of Bacardi very slowly, stirring constantly. Fold in well-beaten egg-whites. Chill in refrigerator and serve very cold with a sprinkle of grated nutmeg.

Bacardi Cocktail—the correct recipe: Juice of half-a-lime, half-teaspoonful of sugar, 1 jigger of Bacardi, plenty of ice and shaking.
Note: The N. Y. Supreme Court ruled (April 28, 1936) that Bacardi Cocktails MUST be made with Bacardi Rum!

A SCHENLEY IMPORT • RUM—89 PROOF
Copyright 1937, Schenley Import Corp., New York, N.Y.

Bacardi Rum

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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