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Magazine Ads, Mixed Drink Recipes

Bacardi Rum Print Ad from Esquire Magazine, 1937, 08-August

Bacardi Rum Print Ad from Esquire Magazine, 1937, 08-August
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for Bacardi Rum

MAKE IT THIS WAY

Juice of ½ lemon—1 teaspoon of sugar—1 jigger of Bacardi. Shake well with cracked ice, strain into a tall Collins glass, add 2 cubes of ice, fill with club soda. Slit—and sip.

Bacardi Rum Print Ad from Esquire Magazine, 1937, 08-August, p.169
Bacardi Rum Print Ad from Esquire Magazine, 1937, 08-August, p.169

Señor … The Bacardi Collins Sings

It’s Cooling Music To The Palate

Si, Señor —be sure that Collins is made with true Bacardi. Then linger fondly over the tall, frosty glass. Drench your palate with its keen and cooling rhythm—delight in the height of smile-able summer sipping. Tell the waiter Bacardi Collins—and he’ll know you are Collins-wise.

ONLY BACARDI MAKES
RUM—89 PROOF
NO IMITATION CAN ACHIEVE ITS FLAVOR

Copyright 1937, Schenley Import Corp., New York City

Bacardi Rum

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
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  • Cocktails by Country
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  • Glassware
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  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
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