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Bacardi Rum Print Ad from Esquire Magazine, 1936, 10-October

Bacardi Rum Print Ad from Esquire Magazine, 1936, 10-October
Magazine Ads
Bacardi Rum Print Ad from Esquire Magazine, 1936, 10-October, p.157
Bacardi Rum Print Ad from Esquire Magazine, 1936, 10-October, p.157

Si, Si, Señor, You Get It Only In Bacardi

That Glamorous Tastiness That Makes A Drink “Sing”

Señor, you should know the new, appetizing glamor that Bacardi brings to any drink … Cocktails, highball, and Collins. You should know the appreciative smile that lights the face of every guest who gathers round the tray. You should know that soft moonlight touch and that delicious, lively flavor that they rave about. And, if you investigate, you will know that it’s even loss than possible to get that up-and-coming tastiness with anything but true Bacardi.
That is Bacardi’s own secret. For more than 70 years, under tropical skies, that secret has been distilled into Bacardi. Bacardi is like nothing else in the world, lo make a drink that sings, Señor.

Copr. 1936, Schenley Import Corp., New York, N.Y.

ONLY BACARDI MAKES
RUM—89 PROOF
NO IMITATION CAN ACHIEVE ITS FLAVOR

Bacardi Rum

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books