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Bacardi Rum Ad from Sports Illustrated in 1978

Bacardi Rum Ad from Sports Illustrated in 1978
Magazine Ads
Bacardi Rum Ad from Sports Illustrated 1978
Bacardi Rum Ad from Sports Illustrated 1978-05-08

Bacardi rum. Sip it before you mix it.

And you’ll be very pleasantly surprised. That’s because Bacardi rum is very dry, very light-tasting, and very, very smooth. It has to be. After all, it wouldn’t taste good mixed if it didn’t taste good unmixed. Right? But find out for yourself. Sip it before you mix it. You might also find out that Bacardi on-the-rocks is the rocks drink for you.

BACARDI rum. The super sip. Made in Puerto Rico.

Bacardi Imports, Inc., Miami, FL.

Rum 80 & 151 Proof.

Bacardi Rum Ad from Sports Illustrated 1978
Bacardi Rum Ad from Sports Illustrated 1978-07-24

Bacardi and tonic.

Sip and shiver!

Take a frosty-cold mug, filled with ice: Add Bacardi light rum. Douse with a generous, chilly splash of tonic. Top it off with a wedge of lime or lemon.

Now sip. And shiver.

That’s Bacardi and tonic, the combination cool as a midnight dip in your favorite pool. It’s the icy tingle of tonic. It’s the light, dry, deliciously smooth taste of Bacardi rum.

It’s Bacardi and tonic. Brrr!

BACARDI, rum. The mixable one. Made in Puerto Rico.

Bacardi Imports, Inc., Miami, FL.

Rum 80 Proof.

Bacardi Rum

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
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  • Cocktails by Country
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  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
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  • Themed Cocktails
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