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Bacardi Rum Ad from Sports Illustrated in 1977

Bacardi Rum Ad from Sports Illustrated in 1977
Magazine Ads
Bacardi Rum Ad from Sports Illustrated 1977
Bacardi Rum Ad from Sports Illustrated 1977-04-25

Bacardi rum. Sip it before you mix it.

And you’ll be very pleasantly surprised. That’s because Bacardi rum is very dry, very light-tasting, and very, very smooth. It has to be. After all, it wouldn’t taste good mixed if it didn’t taste good unmixed. Right? But find out for yourself. Sip it before you mix it. You might also find out that Bacardi on-the-rocks is the rocks drink for you.

BACARDI rum. The super sip. Made in Puerto Rico.

Bacardi Imports, Inc., Miami, FL.

Rum 80 & 151 Proof.

Bacardi Rum Ad from Sports Illustrated 1977
Bacardi Rum Ad from Sports Illustrated 1977-06-27

Bacardi and tonic.

Try it in your cooling system.

Take a frosty-cold mug, filled with ice. Add Bacardi light rum. Douse with a generous, chilly splash of tonic. Top it off with a wedge of lime or lemon.

Now sip. And shiver.

That’s Bacardi and tonic, the combination cool as a midnight dip in your favorite pool. It’s the icy tingle of tonic. It’s the light, dry, deliciously smooth taste of Bacardi rum.

It’s Bacardi and tonic. Let it cool your system.

BACARDI, rum. The mixable one. Made in Puerto Rico.

Bacardi Imports, Inc., Miami, FL.

Rum 80 Proof.

Bacardi Rum Ad from Sports Illustrated 1977
Bacardi Rum Ad from Sports Illustrated 1977-12-19
Bacardi Rum Ad from Sports Illustrated 1977
Bacardi Rum Ad from Sports Illustrated 1977-12-19

Share the Bacardi spirit!

BACARDI Martinis

Spirited greetings for one and all. For each martini drinker, simply stir 5 or 6 parts dry Bacardi light rum with 1 part dry vermouth and ice. Offer lemon twists, green olives, cocktail onions. Serve straight up or on the rocks.

BACARDI Driver

Ring out the old with something new. Splash 12 ounces of Bacardi light rum into a pitcher filled halfway with ice cubes. Go right to the top with orange juice. Squeeze in and float two limes or lemons, wedged. Stir.

BACARDI Punch

Here’s another reason to be jolly. In a big container, mix one 46-ounce can Hawaiian Punch Fruit Juicy Red, one 6-ounce can lemonade concentrate (undiluted), one 6-ounce can orange juice concentrate (undiluted), 1 quart Bacardi light rum. Chill 2 hours. Pour punch over ice in punch bowl. Float fresh fruit.

BACARDI Eggnog

Have a merry one. For every quart of eggnog, stir in 12 ounces of Bacardi dark rum. Then fold in 1 cup of whipped heavy cream. Chill. Sprinkle with nutmeg or cinnamon. And you’ve made a tradition.

BACARDI and Coke

A beautiful batch for the bunch. Just fill a fat pitcher halfway with cool cubes. Splash in 12 ounces of Bacardi dark rum. Fill with Coca-Cola. Stir. And you’ve got it.

BACARDI and Ice

Cheers! Sip some smooth Bacardi light or dark rum over ice. Then you’ll know why it makes one beautiful batch after another. Light-tasting and dry (not sweet), It’s good mixed because it’s good unmixed. So set yourself up for some good sipping. And share our spirit!

BACARDI, rum. The mixable one. Made in Puerto Rico.

Bacardi Imports, Inc., Miami, FL.

Rum 80 & 151 Proof.

Bacardi Rum

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
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  • Cocktails by Country
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  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books