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Bacardi Rum Ad from Sports Illustrated in 1976

Bacardi Rum Ad from Sports Illustrated in 1976
Magazine Ads
Bacardi Rum Ad from Sports Illustrated 1976
Bacardi Rum Ad from Sports Illustrated 1976-04-12

What? Sip Bacardi before you mix it?

Sure. And what a pleasant surprise you’re in for.

You’ll see what Bacardi rum tastes like all by itself — very mild flavor, dry (which means not sweet), and delightfully smooth. That’s why a lot of people prefer their Bacardi un-mixed — right out of the bottle over ice cubes.

It makes sense.

If Bacardi didn’t taste good un-mixed, how could it taste good mixed?

Try it.

Get to know the light taste of BACARDI, rum. The mixable one.

Bacardi Imports, Inc., Miami, FL.

Rum 80 Proof.

Bacardi Rum Ad from Sports Illustrated 1976
Bacardi Rum Ad from Sports Illustrated 1976-07-19

The Bacardi Driver.

Zippier than a screwdriver and as easy as 1,2,3.

  1. Splash 1½ oz. Bacardi light rum over ice in a tail glass.
  2. Pour on lots of ice cold orange juice.
  3. Squeeze and drop in a wedge of fresh lime or lemon.

Now you’re ready for some zippy sippin’. Because smooth ol’ Bacardi and that hint of lime or lemon really turn on the OJ. The Bacardi Driver tastes terrific. And it couldn’t be easier.

BACARDI, rum. The mixable one!

Bacardi Imports, Inc., Miami, FL.

Rum 80 & 151 Proof.

Bacardi Rum Ad from Sports Illustrated 1976
Bacardi Rum Ad from Sports Illustrated 1976-09-13

Enjoy BACARDI, rum & Coca-Cola

Mix the bunch a batch.

Lay your hands on a fat pitcher. Fill it halfway with cool cubes. Splash in 10 ounces of smooth ol’ Bacardi dark rum. Top it all off with 25 ounces of cold Coca-Cola. Stir. And gather your friends around for an easy evening of some of the best sipping ever.

For four authentic 12-oz. soda fountain glasses plus the 85-oz. pitcher that started pitcher parties, send $3.95 plus $1.00 for postage and handling ($4.95 total) by check or money order payable to Party Set.

Party Set, P.O. Box 52546, Atlanta, Ga. 30305

BACARDI, rum. The mixable one. Made in Puerto Rico.

Bacardi Imports, Inc., Miami, FL.

Rum 80 & 151 Proof.

Bacardi Rum Ad from Sports Illustrated 1976-12-20
Bacardi Rum Ad from Sports Illustrated 1976-12-20
Bacardi Rum Ad from Sports Illustrated 1976-12-20
Bacardi Rum Ad from Sports Illustrated 1976-12-20

Share the Bacardi spirit!

BACARDI Martinis

Spirited greetings for one and all. For each martini drinker, simply stir 5 or 6 parts dry Bacardi light rum with 1 part dry vermouth and ice. Offer lemon twists, green olives, cocktail onions. Serve straight up or on the rocks.

BACARDI Driver

Ring out the old with something new. Splash 12 ounces of Bacardi light rum into a pitcher filled halfway with ice cubes. Go right to the top with orange juice. Squeeze in and float two limes or lemons, wedged. Stir.

BACARDI Punch

Here’s another reason to be jolly. In a big container, mix one 46-ounce can Hawaiian Punch Fruit Juicy Red, one 6-ounce can lemonade concentrate (undiluted), one 6-ounce can orange juice concentrate (undiluted), 1 quart Bacardi light rum. Chill 2 hours. Pour punch over ice in punch bowl. Float fresh fruit.

BACARDI Eggnog

Have a merry one. For every quart of eggnog, stir in 12 ounces of Bacardi dark rum. Then fold in 1 cup of whipped heavy cream. Chill. Sprinkle with nutmeg or cinnamon. And you’ve made a tradition.

BACARDI and Coke

A beautiful batch for the bunch. Just fill a fat pitcher halfway with cool cubes. Splash in 12 ounces of Bacardi dark rum. Fill with Coca-Cola. Stir. And you’ve got it.

BACARDI and ice

Cheers! Sip some smooth Bacardi light or dark rum over ice. Then you’ll know why it makes one beautiful batch after another. Light-tasting and dry (not sweet), It’s good mixed because it’s good unmixed. So set yourself up for some good sipping. And share our spirit!

BACARDI, rum. The mixable one. Made in Puerto Rico.

Bacardi Imports, Inc., Miami, FL.

Rum 80 & 151 Proof.

Bacardi Rum

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books