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Bacardi Rum Ad from Esquire Magazine in 1986

Bacardi Rum Ad from Esquire Magazine in 1986
Magazine Ads

All Bacardi Rum ads (with images and texts from the printed ads) from Esquire Magazine in 1986.

Bacardi Rum Ad from Esquire Magazine, 1986
Bacardi Rum Ad from Esquire Magazine, 1986, 02

Diet Quiz #l

Which has less calories and alcohol:

  1. □ 5 oz. white wine?
  2. □ 5 oz. Bacardi rum and diet Coke?

(1 oz. Bacardi, 4 oz. diet Coke?

According to US. Dept. of Agriculture data, a 5-oz. serving of white wine contains 121 calories. It has an alcohol content of about 12½%.

Based on data from the same source, a drink made of 1 oz. 80-proof Bacardi rum and 4 oz. diet Coke has only 66 calories. And its alcohol content is just 8%. So if you chose Bacardi and diet Coke, you’re a winner.

BACARDI rum. Made in Puerto Rico. Enjoy it in moderation.

Bacardi Rum Ad from Esquire Magazine, 1986
Bacardi Rum Ad from Esquire Magazine, 1986, 06

Put your Coke in the best of spirits. Bacardi rum.

BACARDI rum. Tastes great mixed because it tastes great unmixed. Made in Puerto Rico.

Bacardi and the Bat Device Are Registered Trademarks of Bacardi & Company Limited @ 1986 Bacardi Imports, Inc. Miami, FL, Rum 80 proof.

“Coca-Cola” and “Coke” Are Registered Trade-Marks Which Identify the Same Product of the Coca Cola Company

Bottle Front Label

Dark-Dry

Amber Label

Ron Bacardi Superior

Produced by Bacardi Corp. San Juan, P.R.

80 Proof

Puerto Rican Rum

Medals Awarded to Bacardi Rum

Bacardi Rum Ad from Esquire Magazine, 1986
Bacardi Rum Ad from Esquire Magazine, 1986, 11

Bacardi rum for one and all!

There’s a Bacardi rum for every taste. And great holiday tastes for all!

Bacardi silver and Bacardi amber make the whole party, from rum cake to coladas.

And Bacardi Gold Reserve rum is the one perfect finishing touch.

Bacardi rum. Made in Puerto Rico.

Bacardi and the Bat Device Are Registered Trademarks of Bacardi & Company Limited @ 1986 Bacardi Imports, Inc. Miami, FL, Rum 80 proof.

Bacardi Dark Rum Bacardi Gold Reserve Rum Bacardi Light Rum Bacardi Rum

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books