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Magazine Ads

Bacardi Rum Ad from Esquire Magazine in 1985

Bacardi Rum Ad from Esquire Magazine in 1985
Magazine Ads

All Bacardi Rum ads (with images and texts from the printed ads) from Esquire Magazine in 1985.

Bacardi Rum Ad from Esquire Magazine, 1985
Bacardi Rum Ad from Esquire Magazine, 1985, 02

Diet Quiz #2

Which has less calories and alcohol:

  1. □ 5 oz. white wine?
  2. □ 5 oz. Bacardi rum and Perrier?

(1 oz. Bacardi,4 oz. Perrier)

A 5-oz. serving of white wine contains 121 calories according to U.S. Dept. of Agriculture data. And its alcohol content is about 12½%.

Based on data from the same source, a drink made of 1 oz. 80-prooI Bacardi nun and 4 oz. Perrier has only 65½ calories. And its alcohol content is just 8%. So if you chose Bacardi and Perrier, you’re a winner.

BACARDI rum. Made in Puerto Rico. Enjoy it in moderation.

Bacardi and the Bat Device Are Registered Trademarks of Bacardi & Company Limited @ 1984 Bacardi Imports, Inc. Miami, FL, Rum 80 proof.

Bacardi Rum Ad from Esquire Magazine, 1985
Bacardi Rum Ad from Esquire Magazine, 1985, 05

Diet Quiz #l

Which has less calories and alcohol:

  1. □ 5 oz. white wine?
  2. □ 5 oz. Bacardi rum and diet Coke?

(1 oz. Bacardi, 4 oz. diet Coke?

According to US. Dept. of Agriculture data, a 5-oz. serving of white wine contains 121 calories. It has an alcohol content of about 12½%.

Based on data from the same source, a drink made of 1 oz. 80-proof Bacardi rum and 4 oz. diet Coke has only 66 calories. And its alcohol content is just 8%. So if you chose Bacardi and diet Coke, you’re a winner.

BACARDI rum. Made in Puerto Rico. Enjoy it in moderation.

Bacardi Rum Ad from Esquire Magazine, 1985
Bacardi Rum Ad from Esquire Magazine, 1985, 06

Diet Quiz #3

Which has less calories and alcohol:

  1. □ 5 oz. white wine?
  2. □ 5 oz. Bacardi rum and tonic?

(1 oz. Bacardi, 4 oz. tonic)

A 5-oz. serving of white wine contains 121 calories according to U.S. Dept. of Agriculture data. And its alcohol content is about 12½%.

Based on data from the same source, a drink made of 1 oz. 80-proof Bacardi rum and 4 oz. tonic has only 101 calories. And its alcohol content is just 8%. So if you chose Bacardi and tonic, you’re a winner.

BACARDI rum. Made in Puerto Rico. Enjoy it in moderation.

Bacardi Rum Ad from Esquire Magazine, 1985
Bacardi Rum Ad from Esquire Magazine, 1985, 12

It’s time for Bacardi & celebration.

It’s time to light up the night. The spirit is right. Something traditional. Something new. Something festive and fun. With Bacardi rum, that’s everything from a creamy delicious eggnog and hot cinnamon cider, to the rick, mellow taste of Bacardi Gold Reserve rum in a snifter. And don’t forget the rum cake. After all, everybody’s together again. So get yourself ready. To mix.

BACARDI rum. Made in Puerto Rico.

Bacardi and the Bat Device Are Registered Trademarks of Bacardi & Company Limited @ 1985 Bacardi Imports, Inc. Miami, FL, Rum 80 proof.

Bacardi Dark Rum Bacardi Gold Reserve Rum Bacardi Light Rum Bacardi Rum Diet Coke Perrier Mineral Water

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books