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Magazine Ads

Antique Bourbon Ad from Sports Illustrated in 1968

Antique Bourbon Ad from Sports Illustrated in 1968
Magazine Ads

All Antique Bourbon Ads (with images and texts from the printed ads) from Sports Illustrated in 1968.

Antique Bourbon Ad from Sports Illustrated 1968
Antique Bourbon Ad from Sports Illustrated 1968-01-08

The Waterproof Bourbon

Antique has a lot going for it. Rare, rewarding aroma you can’t drown by mixing. Rich, nutty flavor that won’t be watered down. That’s why The Waterproof Bourbon is a source of so much pleasure compared to the others. You ought to tap it.

Antique … undiluted pleasure

Kentucky Straight Bourbon Whiskey •86 Proof • 6 Years Old • Frankfort Distilling Co., Louisville Kentucky.

Antique Bourbon Ad from Sports Illustrated 1968
Antique Bourbon Ad from Sports Illustrated 1968-02-19

The Waterproof Bourbon

Soda, water or ice can’t drown Antiques clean, nutty aroma. And mixing won’t dampen the pleasure of its rich, rare flavor. This is bourbon as it was always meant to be!

Antique … undiluted pleasure

Kentucky Straight Bourbon Whiskey •86 Proof • 6 Years Old • Frankfort Distilling Co., Louisville Kentucky.

Antique Bourbon Ad from Sports Illustrated 1968
Antique Bourbon Ad from Sports Illustrated 1968-04-29

The Waterproof Bourbon

A great bourbon should be able to hold its aroma and flavor above water. Or soda. Or ice. Antique does. This vintage bourbon is so full-bodied, so rich, so rewarding, there’s only one way to drown it. With compliments.

Antique … undiluted pleasure

Kentucky Straight Bourbon Whiskey •86 Proof • 6 Years Old • Frankfort Distilling Co., Louisville Kentucky.

Antique Bourbon Ad from Sports Illustrated 1968
Antique Bourbon Ad from Sports Illustrated 1968-06-10

The Waterproof Bourbon

Wrap yourself around a real thirst quencher. Antique — The Waterproof Bourbon. You can’t drown its rich aroma with soda or ice. And you won’t wash away that rare, rewarding Antique flavor, no matter how you water it.

Antique … undiluted pleasure

Kentucky Straight Bourbon Whiskey •86 Proof • 6 Years Old • Frankfort Distilling Co., Louisville Kentucky.

Antique Bourbon Ad from Sports Illustrated 1968
Antique Bourbon Ad from Sports Illustrated 1968-10-07

The Waterproof Bourbon

Tap a bottle of Antique. Draw on aroma and flavor that are just too rich, too rewarding for soda, water or ice to drown. Antique is never a washout.

And that’s why there’s no other bourbon tike it. Bar none.

Antique … undiluted pleasure

Kentucky Straight Bourbon Whiskey •86 Proof • 6 Years Old • Frankfort Distilling Co., Louisville Kentucky.

Antique Bourbon Ad from Sports Illustrated 1968
Antique Bourbon Ad from Sports Illustrated 1968-12-23

The Waterproof Bourbon

Antique’s got a real gift for pleasing people. A gem of a decanter — filled with true holiday spirits. The rare aroma of The Waterproof Bourbon can’t be drowned by soda, mix or ice … or its rich flavor washed away. And that’s quite a gift in itself.

ANTIQUE…undiluted pleasure

Antique … undiluted pleasure

Kentucky Straight Bourbon Whiskey •86 Proof • 6 Years Old • Frankfort Distilling Co., Louisville Kentucky.

Antique Bourbon

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books