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Magazine Ads

Antique Bourbon Ad from Sports Illustrated in 1967

Antique Bourbon Ad from Sports Illustrated in 1967
Magazine Ads

All Antique Bourbon Ads (with images and texts from the printed ads) from Sports Illustrated in 1967.

Antique Bourbon Ad from Sports Illustrated 1967
Antique Bourbon Ad from Sports Illustrated 1967-10-23

The Waterproof Bourbon

Splash Antique all you like. You can’t drown that clean, nutty bouquet. And any bourbon that can hold its breath under water, soda or ice is bound to taste great.

Surest proof is to match Antique against the others. The waterproof bourbon won’t be a washout.

Antique … undiluted pleasure

Kentucky Straight Bourbon Whiskey •86 Proof • 6 Years Old • Frankfort Distilling Co., Louisville Kentucky.

Antique Bourbon Ad from Sports Illustrated 1967

Antique Bourbon Ad from Sports Illustrated 1967-12-18

The Waterproof Bourbon

Looking for the holiday spirit?

Follow your nose — to Antique.

Water can’t drown that clean, nutty aroma. Mixing can’t dampen the glorious Antique flavor. It’s the bourbon that gives nothing but undiluted pleasure. In a luxury holiday decanter. Don’t worry — you won’t get soaked by the price either.

Antique … undiluted pleasure

Kentucky Straight Bourbon Whiskey •86 Proof • 6 Years Old • Frankfort Distilling Co., Louisville Kentucky.

Antique Bourbon

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books