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Ancient Age, Bourbon Ad from Sports Illustrated in 1971

Ancient Age, Bourbon Ad from Sports Illustrated in 1971
Magazine Ads
Ancient Age, Bourbon Ad from Sports Illustrated 1971
Ancient Age, Bourbon Ad from Sports Illustrated 1971-04-19

When Bourbon is this smooth, it’s Ancient.

Ancient Age is smoother because it’s made The Ancient Way: aged to the perfect moment of smoothness. You’ve never had it so smooth.

Ancient Age

If You Can Find A Better Bourbon, Buy It.

Straight Kentucky Bourbon Whiskey • 86 Proof. • Ancient Age Distilling Co., Frankfort, Kentucky

Ancient Age, Bourbon Ad from Sports Illustrated 1971
Ancient Age, Bourbon Ad from Sports Illustrated 1971-05-24

Last night John Connolly took his first sip of a really light and smooth Kentucky Bourbon.

He reached The Ancient Age.

Straight Kentucky Bourbon Whiskey • 86 Proof. • Ancient Age Distilling Co., Frankfort, Kentucky

If you can find a lighter bourbon, buy it.

Ancient Age, Bourbon Ad from Sports Illustrated 1971-06-14
Ancient Age, Bourbon Ad from Sports Illustrated 1971-06-14

Ancient Age

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books