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Magazine Ads

Ambassador Scotch Ad from Sports Illustrated in 1969

Ambassador Scotch Ad from Sports Illustrated in 1969
Magazine Ads
Ambassador Scotch Ad from Sports Illustrated 1969-05-26
Ambassador Scotch Ad from Sports Illustrated 1969-05-26

Maybe what this country needs is a Mild Sensation.

Like a lot of people, we got the feeling that life was rough enough. And that the Scotch we were drinking didn’t have to make it any rougher.

The way we see it, good Scotch should consider your feelings. And this pretty much explains why we make Ambassador what it is today. A premium blend of the lightest Scotch whiskies, mellowed a full eight years.

You wouldn’t want it any sooner. Because we found that it takes no less than eight years to make a smooth Scotch. So we take the time.

Then what you drink is more than just light Scotch. It’s a Mild Sensation.

Ambassador … The Mild Sensation

Mellowed 8 years

Blended Scotch Whiskies, 86 Proof, The Jos Garneau Co., New York.

Ambassador Scotch Ad from Sports Illustrated 1969
Ambassador Scotch Ad from Sports Illustrated 1969-10-06

Maybe what this country needs is a Mild Sensation.

Enough of the gigantic, the colossal, the magnificent. Maybe what you want out of Scotch is a lot simpler.

The way we see it, good Scotch should consider your feelings. And this pretty much explains why we make Ambassador what it is today. A premium blend of the lightest Scotch whiskies, mellowed a full eight year.

You wouldn’t want it any sooner. Because we found that it takes no less than eight years to make a smooth Scotch. So we take the time.

Then what you drink is more than just light Scotch.

It’s a Mild Sensation.

Ambassador … The Mild Sensation

Mellowed 8 years

Blended Scotch Whiskies, 86 Proof, The Jos Garneau Co., New York.

Ambassador Scotch Ad from Sports Illustrated 1969
Ambassador Scotch Ad from Sports Illustrated 1969-12-15

If you want to create a Mild Sensation perhaps you should give one.

Around December 25th, who can say that he would not like to share the limelight in some way? Either for giving. Or by receiving.

Happily for us, we can satisfy both sides. And with Scotch, as you can plainly see

A blend of 45 of the lightest Scotch whiskies Scotsmen have ever been able to marry- All at least eight years old.

Because we found that it takes that much time to make a smooth Scotch. So naturally, we’re patient.

And then what you give (or if you’re Lucky enough, receive) is more than just light Scotch. It’s a Mild Sensation.

Ambassador … The Mild Sensation

Mellowed 8 years

Blended Scotch Whiskies, 86 Proof, The Jos Garneau Co., New York.

Ambassador

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books