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Aalborg Akvavit Ad from Sports Illustrated in 1958

Aalborg Akvavit Ad from Sports Illustrated in 1958
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Aalborg Akvavit Ad from Sports Illustrated 1958
Aalborg Akvavit Ad from Sports Illustrated 1958-02-24

Crowning Touch to the Cocktail Hour . . .

Aalborg Has Been Added

Aalborg Akvavit, we mean. It’s the dry, caraway-touched, schnappsy spirit that became the Danish national drink long, long ago. Now, you’ll be happy to learn, Aalborg has glorified that already glorious American Institution, the cocktail hour.

There are several ways you can enjoy Aalborg Akvavit. The Danes prefer it neat, straight from the ice-chilled bottle, with beer and “smorgasbord.” It is awfully good that way. But you may deviate if you wish. Tantalizing Aalborg Martinis, for example. Or Bloody Marys with Aalborg (surprisingly delicious, and a delightful change). Or a Danish Screwdriver. Or Aalborg-on-the-Rocks. Or Aalborg-and-Tonic.

No matter. Whatever you do to Aalborg. Aalborg will do something delightful to your drink. Get Aalborg Akvavit at your nearest package store, elite restaurant or bar.

Briones & Co. Inc., New York 4, N. Y. • 100% Potato Neutral Spirits — 90 Proof

Aalborg Akvavit Ad from Sports Illustrated 1958
Aalborg Akvavit Ad from Sports Illustrated 1958-03-24

New Direction for Cocktail Connoisseurs…

Aalborg Has Been Added

Aalborg Akvavit … the captivating, caraway-flavored spirit from Denmark … is no stranger to these shores. Americans have long enjoyed Aalborg the traditional Danish way — direct from the ice chilled bottle, often chased by a zesty beer.

Lately, however, Aalborgites have sought and found new horizons. The Aalborg Martini has definitely arrived. So has the Aalborg Bloody Mary. A few other tantalizing newcomers also show promise of staying. Among them — Aalborg and Tonic, Aalborg-on-the-Rocks, Danish Screwdrivers (a fascinating new twist).

As the perfect complement to Smorgasbord, or to most any bill of fare, delightful Aalborg makes a delicious difference. Ask for Aalborg Akvavit post haste at your nearest package store, or at the better bars and restaurants around town.

Briones & Co. Inc., New York 4, N. Y. • 100% Potato Neutral Spirits — 90 Proof

Aalborg Akvavit Ad from Sports Illustrated 1958
Aalborg Akvavit Ad from Sports Illustrated 1958-04-07
Aalborg Akvavit Ad from Sports Illustrated 1958
Aalborg Akvavit Ad from Sports Illustrated 1958-12-01

This Is One Way to Serve

Aalborg Akvavit

An ice jacket — that’s the dramatic way that some restaurants chill Aalborg Akvavit. But your home refrigerator will do superbly. It’s the chilling that makes the difference, you see. It brings out the smooth and incredibly dry hint-of-caraway taste for which Aalborg Akvavit is famous. Serve Aalborg straight as an aperitif. Try it with tidbits, canape or smorgasbord. Or mix it for a sensational Bloody Mary. Ask for “Ahl-bor Ah-kwa-veet” at better stores, restaurants and bars.

Imported From Denmark • Briones & Co. Inc., New York 4, N. Y. — 90 Proof • 100% Potato Neutral Spirits

Aalborg Akvavit

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
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  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
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  • Mixed Drinks
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